Author Index

A

  • Aarabi, Seyed Mohammad Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
  • Abdarzadeh, Pedram Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
  • Abdolvand, Mohammad Ali The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
  • Abedi, Ehsan Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
  • Adousi, Ali Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
  • Aghaei, Mohammad Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
  • Aghazadeh, Hashem Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
  • Ahmadi, Zeynab The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
  • Ahmedzadeh, Mostfa Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
  • Akhavan Kharazian, Maryam Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
  • Alefpour Tarakameh, Maryam The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
  • Allahverdi, Mostafa Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • Ansari, Manouchehr The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
  • Aqili, Seyed Vahid Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
  • Asgarzadeh, Sayyed Mohsen Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
  • Askari, Azadeh Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
  • Azar, ََََََAdel Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
  • Azimi Hasani, Mohammad Mahdi Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
  • Azizi, Shahriar Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]

B

  • Barati, Abolfazl Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]

C

  • Choobandian, Rezvan Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]

D

  • Dadbeh, Shiva Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
  • Daghighi Asli, Hashem Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
  • Daneshgar, Mohammad The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
  • Darzian Azizi, Abdolhadi Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
  • Davari, Ali Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
  • Dehdashti Shahrokh, Zohreh Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • Dinparast, Faez Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
  • Divandarri, Ali Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]

E

  • Esfidani, Mohammad Rahim The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Esmaeil pour, Fariba Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]

F

  • Faezy Razi, Farshad Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
  • Farhangi, Ali Akbar Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
  • Farhangi, Ali Akbar Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
  • Fathi Chgni, Fariborz The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
  • Forghani, Mohammadali Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]

G

  • Ghamkhar, Sareh Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
  • Ghareche, Manijeh Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
  • Gharibnavaz, Nader Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]

H

  • Hadianfar, Niloufar Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
  • Hajipour, Bahman Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
  • Hamed Vares, Seyed Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
  • Hasangholipour, Tahmoures Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
  • Hashemi, Mahdi Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
  • Hashemi, Mohammad Sadegh Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
  • Hashemi, Seyed Mahmoud Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
  • Hashemi, Seyed Ramin Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
  • Heidarzadeh Hanzaee, Kambiz Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
  • Heidarzadeh Henzaei, Kambiz The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
  • Heydari, Saba Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
  • Hosseini, Rouhollah Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
  • Hosseini, Seyed Mahmoud Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]

I

  • ImanKhan, Niloofar Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
  • Irani, Hamidreza Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]

J

  • Jahedi, Pedram Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
  • Jalaee, Sayed Abdolmajid Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
  • Jalali, Mohammad Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]

K

  • Karimi, Touraj Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
  • Kazemi Rashanani, Hadiseh Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
  • Keimasi, Masoud Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
  • Khanlari, Amir Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
  • Khodadadhoseini, Seyed Hamid Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
  • Khodadad Hosseini, Seyed Hamid Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
  • Khoddami, Soheila The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
  • Khoon Siavash, Mohsen The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
  • Khoshnevis, Maryam Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
  • Khounsiavash, Mohsen Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
  • Kordnaeij, Asadolah Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
  • Kordnaeij, Asadollah Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]

M

  • Mazarei, Sajad The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
  • Mazraeh, Shirin Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
  • Mehraeen, Mohammad Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
  • Mirbargkar, Seyed Mozafar Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
  • Moazz, Hashem Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
  • Mohamadi, Esfandiar Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
  • Mohamadifam, Sina The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
  • Mohammadi, Asma Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
  • Mohammadian, Mahmood Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • Mohammad shafiee, Majid A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
  • Mohseni, Mohsen Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
  • Mokhtari, Leila The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
  • Moradi, Mohammad Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
  • Moshabbaki Esfahani, Asghar Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
  • Mousavi, Parisa Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]

N

  • Naami, Abdullah Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
  • Najafbeigi, Reza Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
  • Najafi, Kobra Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
  • Namdar, Mohammadreza Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
  • Nasehifar, Vahid , Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • Nasiri, Sepideh The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
  • Nasri, Mostafa Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
  • Nazari, Mohsen Pathology of research strategies in business and marketing research in Iran [Volume 13, Issue 1, 2021, Pages 1-2]
  • Nazari, Mohsen Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
  • Nazari, Mohsen Editor's note: Validity of qualitative research [Volume 13, Issue 2, 2021, Pages 304-305]
  • Nazari, Mohsen Editor's note: The researcher's silence [Volume 13, Issue 3, 2021, Pages 609-610]
  • Nazari, Mohsen The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Nazarpori, Amir Hoshang The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
  • Nejat, Soheil Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
  • Nezhadali Lafmejani, Hamidreza Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
  • Niknafs, Aliakbar The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media) [Volume 13, Issue 2, 2021, Pages 473-501]
  • Norouzi, Kian The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]

O

  • Osanlou, Bahareh The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]

P

  • Pourezzat, Ali Asghar Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
  • Poursaeed, Mohammad Mehdi The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media) [Volume 13, Issue 2, 2021, Pages 473-501]

R

  • Rahimnia, Fariborz Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
  • Rahmanian, Emad Typology of Fake Social Media News in the Context of Iran: An Ethnographic Approach [Volume 13, Issue 3, 2021, Pages 814-844]
  • Rahmati, Yalda Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
  • Rajabpour, Ebrahim Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
  • Ranjbar, Mohammad Hadi Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
  • Rejali, Seyyed Mohammad Javad A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
  • Roshandel Arbatani, Taher Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]

S

  • Safari, Ali Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
  • Salavatian, Siavash Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
  • Salehi, Farank Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
  • Salmanpour Sohi, Abbas Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
  • Sanayei, Ali A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
  • Sepahvand, Masood The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
  • Sepahvand, Reza The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
  • Seyyedamiri, Nader Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
  • Shabani Nashtaee, Mitra Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
  • Shaemi Barzoki, Ali Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
  • Shahhoseini, Mohammadali Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
  • Shahroodi, Kambiz Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
  • Shahtahmasbi, Esmaeil The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
  • Shamizanjani, Mehdi Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
  • Shirkhodaie, Meysam Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
  • Shojaee, Farzane The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media) [Volume 13, Issue 2, 2021, Pages 473-501]
  • Soltani, Morteza Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]

T

  • Tabesh, Alireza Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
  • TaheriKia, Fariz Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
  • Torkestani, Mohamad Saleh Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]

V

  • Vahabie, Abdol Hossein The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]

Y

  • Yazdani, Hamid Reza Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
  • Yazdani, Hamid Reza Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]

Z

  • Zoëga Ramsøy, Thomas The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Zolfagharzadeh, Mohammad Mahdi Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]